We are 17 years on the market so far. We have gained much experience in observation and description of consumer behavior. Now we look in the next 17 years.

Research is formalized curiosity.

We know that the consumer becomes more and more contradictory, inconsistent and even paradoxical. We want to explain why. What is his motivation for the move option in each situation. Why it’s not already far enough to see it as homo oeconomicus, but - to understand him - we need to see him as homo paradoxicus.

Of course, solving this problem requires tools that are supported by sound theory and research findings. We accept this challenge.